Playbooks.
Not think-pieces.
Field-tested guides on paid media, creative and AI search. Written by operators, for operators.
Best Paid Ad Agencies in Hamilton, Ontario (2026)
An honest look at the Hamilton paid media landscape — who's running ads well, how to vet them, and where xpanse fits.
The Complete Guide to OpenAI Ads: How to Advertise in ChatGPT
How OpenAI Ads work, who they're for, how to set them up, and how they differ from Google and Meta.
Best DTC Ad Agencies in 2026: How to Pick the Right One
What separates a good DTC paid media agency from a bad one, the questions to ask, and the red flags to avoid.
How Much Should You Spend on Meta Ads? A 2026 Budget Guide
The minimum viable Meta budget, how to scale from $5K to $250K/month, and how not to waste your first $10K.
Meta vs Google Ads for DTC: Which One First, and When to Run Both
Which platform to start with, when to add the second, and how to split budget without cannibalizing yourself.
How to Audit a Google Ads Account in 60 Minutes
The exact 10-check audit we run before taking on a new Google Ads client — catches 80% of wasted spend.
DTC CAC Benchmarks 2026: What Good, Great and Broken Look Like
Real 2026 CAC benchmarks by vertical — apparel, beauty, supplements, home goods — plus how to know if yours is broken.
Meta CBO vs ABO in 2026: Which One to Use and When
When CBO wins, when ABO wins, and the canonical Meta account structure we run for scaling DTC brands.
TikTok Spark Ads in 2026: The Full Playbook for DTC Brands
How Spark Ads actually work, how to source creators, and the account structure we use to scale to six figures/month.