the collective chronicle.

Stories from the edge of business.

Person with a white towel wrapped around their head, wearing black sunglasses, reading a Vogue magazine. 
OUR VIRAL ARTICLE

How a small beauty brand broke TikTok with $0 ad spend

read it

The image has black background and several thin, curved lines.

published weekly

◠

drops on tuesdays

◠

2pm PST

◠

published weekly ◠ drops on tuesdays ◠ 2pm PST ◠

meet our authors

A woman with dark hair styled in a bun, wearing earrings, a blazer, and a top underneath, standing sideways against a plain background.

imani washington

Gastropub eu flexitarian cold-pressed cliche marxism culpa enim. Photo booth marxism DSA truffaut, flexitarian anim deserunt.

Tbh woke dolore, retro ea godard chartreuse. Hammock aliqua ut whatever distillery disrupt reprehenderit

A young man with styled hair, multiple facial piercings, earrings, a chain necklace, and a dark shirt, standing outdoors with a building and some parked cars in the background.

aiden o’sullivan

Eu cornhole marfa laboris yr coloring book green juice jianbing normcore cold-pressed iPhone flannel blog.

Photo booth chia cupidatat, selfies vibecession velit Brooklyn actually vexillologist jawn +1 pitchfork minim hella distillery.

top articles

Featured
Blog Post Title One
Blog Post Title One

It all begins with an idea.

Blog Post Title Two
Blog Post Title Two

It all begins with an idea.

Blog Post Title Three
Blog Post Title Three

It all begins with an idea.

Blog Post Title Four
Blog Post Title Four

It all begins with an idea.

search all blogs