Paid ads agency for Kitchener-Waterloo.
SaaS, ecommerce and local brands across Kitchener, Waterloo, Cambridge and Guelph. Meta, Google, TikTok and OpenAI ads run by senior operators with 20+ creatives a month.
Serving Kitchener, Waterloo, Cambridge, Guelph and Brantford
What we run in the tech triangle
Paid social that creates demand and search that captures it, measured against pipeline in your CRM instead of vanity conversions.
Meta, Google Shopping and TikTok managed to blended ROAS and contribution margin, with weekly creative refresh.
Geo-targeted campaigns for clinics, trades and services across Waterloo Region, with call and form tracking.
Why Waterloo Region brands hire xpanse.
- Operator-run, not account-managed
The person who tears down your account on the audit call is the one in it every week. That's the whole model.
- Creative volume that outpaces fatigue
20+ statics, UGC edits and hook variants a month, produced in-house. In KW's competitive auctions, that's the difference-maker.
- Sane pricing for regional budgets
$1K to start and month-to-month after. You're not funding a downtown Toronto office out of your media budget.
- Honest reporting
One dashboard, real numbers, and a plain-language weekly note on what changed and why.
Do you work with Kitchener-Waterloo tech and SaaS companies?
Yes. KW's tech corridor needs demand gen that respects long sales cycles: paid social for demand creation, high-intent search for capture, and conversion tracking wired to your CRM so you optimize to pipeline, not MQL noise.
Are you local to Waterloo Region?
We're in Hamilton, about an hour east via the 403. We meet KW clients in person for kickoffs and quarterly planning, and run everything else on weekly calls plus a shared Slack.
What does it cost?
A $1K starter fee, then month-to-month management with 20+ creatives per month included. No six-month lock-in like most Waterloo Region agencies require.
Can you help a KW ecommerce or DTC brand?
Absolutely — apparel, supplements, beauty and home goods are our core verticals. Full Meta buying, Google Shopping, TikTok and in-house creative production.
Audit your KW ad account, free.
A founder-reviewed 48-hour teardown of your Meta, Google or TikTok account, creative and funnel — delivered live on a Google Meet with the three biggest levers to pull.