Ads inside
ChatGPT.
Native ad placements inside ChatGPT and future OpenAI surfaces. We build, test and scale campaigns as the platform evolves — early access, early learnings, early advantage.
OpenAI Ads is where paid media is heading. Conversational placements, agent-driven discovery, and buying behaviour that doesn't look anything like feed-based social. Being early here means learning the platform before your competitors even have accounts. We're building the playbook now, so when the surface opens up, our clients already know what works.
- Brands with a strong AI-friendly value prop (research, education, comparison-shopped categories)
- DTC brands looking for early-mover advantage on emerging channels
- Founders willing to test alongside a still-evolving platform
- Existing xpanse clients adding OpenAI to a mature paid stack
Platform readiness audit
We assess whether your brand, product and content are set up for conversational and agent-driven discovery.
Campaign build
Account structure, targeting and bidding built for the placements as they roll out. We adjust as the platform matures.
Conversational creative
Ad copy and creative built for conversational context — not repurposed feed ads, not banner rewrites.
Learning-focused reporting
Weekly notes on what's working, what's changing on the platform, and what to test next. This channel rewards attention, not autopilot.
Q. Is OpenAI Ads actually available?
The platform is rolling out placements progressively. We build campaigns as surfaces open and prioritise early access wherever it's granted.
Q. Should I move budget from Meta or Google to test this?
No — we recommend running OpenAI as an incremental test budget on top of a working paid stack, not as a replacement.
Q. What kind of brand does this work for?
Anything users research before buying — comparison-shopped, considered purchases, or products where conversational discovery makes sense.
Q. Is this just SEO for ChatGPT?
No. That's AI search visibility — different discipline. This is paid ad placements inside OpenAI surfaces. We can help with both.
Ready to run OpenAI Ads? Start with a free audit.
We'll review your OpenAI Ads account (or your current setup on adjacent channels), spot the biggest levers, and send you a loom breakdown within 48 hours. Free, no pitch, keep it either way.