The quiet
growth channel.
One of the most underused paid channels for DTC and lifestyle brands. Pinterest ad management with pin design and testing included.
Pinterest sits somewhere between search and social — high-intent, evergreen, and dramatically less competitive than Meta for the same audiences. For home, beauty, wellness, apparel and food brands, it's usually the cheapest incremental customer we can find. Most brands don't run it well because it needs platform-native creative and patience through the ramp period.
- Home, beauty, wellness, food and apparel DTC brands
- Brands with strong photography and lifestyle imagery
- Founders looking to diversify away from Meta-only spend
- Brands with evergreen products (not one-off launches)
Account structure + pixel
Fresh account build (or teardown of a stale one), Pinterest tag and conversion API set up cleanly with proper event mapping.
Pin design + testing
Platform-native pins designed in-house — idea pins, standard, video — built to perform in the Pinterest feed, not repurposed from Meta.
Keyword + audience strategy
Pinterest is half search engine. Keyword targeting, interest targeting and actalikes layered for prospecting and retargeting.
Weekly optimization
Bid strategy, creative rotation, keyword expansion and negative keyword hygiene every week.
Q. Is Pinterest right for my brand?
It works best for visual, evergreen products — home, beauty, wellness, food, apparel. If that's you, yes. If you sell B2B software, no.
Q. How is it different from Meta?
Longer decision windows, higher intent, cheaper CPMs, but it needs 45–60 days to ramp. It's a compounding channel, not a quick-win channel.
Q. Do you design the pins?
Yes. Pin design and video are included in the management fee.
Q. Minimum ad spend?
$3k/mo minimum to get statistically meaningful signal, ideally $5k+.
Ready to run Pinterest Ads? Start with a free audit.
We'll review your Pinterest Ads account (or your current setup on adjacent channels), spot the biggest levers, and send you a loom breakdown within 48 hours. Free, no pitch, keep it either way.