WILLIAMSBURG SOCCER CLUB
Driving Revenue Through Paid Ads and Creative Development
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Williamsburg Soccer Club had strong programs and passionate coaches, but their growth was limited. With a small marketing budget, low brand visibility, and empty spots in camps and classes, they struggled to reach new families beyond their immediate community. Revenue had plateaued, and traditional outreach efforts weren’t filling rosters the way they needed.
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With a strategic paid ads campaign, Williamsburg Soccer Club transformed its growth. By investing $4,500, they generated over $44,000 in revenue, securing 163+ new signups for camps and classes. The campaigns delivered more than 400,000 impressions, powered by in-depth segmentation that ensured the right families saw the right message. At the bottom of the funnel, the club achieved a 13.15x ROAS, with an overall return of 10x across all campaigns.
the challenge
Picture this: A passionate community soccer club with dedicated coaches and growing programs, but limited visibility in a crowded market. Williamsburg Soccer Club came to us with:
A small marketing budget but ambitious growth goals
Empty spots in camps and classes that needed filling fast
Low brand awareness beyond their immediate community
Strong programs and community impact, but not enough families discovering thems
Enter the magic….
We didn’t just make ads — we designed growth engines. Segmentation met strategy, and purposeful creatives turned awareness into signups.
the transformation
(Step 1)
we ditched the typical SPORTS playbook
We ditched the typical sports playbook—going beyond basic outreach to engineer a full-funnel strategy. By combining segmentation and creative direction, we transformed awareness into a record-breaking season and a consistent ROAS of 10x +
(Step 2)
Filled the wsc camps, events
and classes
Every seat filled, every roster full — that’s been the standard since we launched WSC’s ad campaigns.
the numbers that changed everything
300k
impressions in 90 days
878%
revenue growth vs spend
140+
ad purchases
44k
in additional revenues
10x+
ROAS minimum a month
12
segmented successful campaigns
the secret sauce?
We positioned Williamsburg Soccer Club as the go-to destination for youth soccer — the club that filled every camp, class, and event with purposeful ads and creative built to inspire families.
KEY WINS:
Zero Empty Spots
Since launching campaigns, every camp, class, and event has been completely filled.
Revenue Growth
Turned a $4,500 ad spend into $44,000 — an 878% revenue increase.
High ROAS
Delivered a 13.15x ROAS at the bottom of the funnel and 10x overall.
Massive Reach
Generated over 400,000 impressions with in-depth audience segmentation.
Purposeful Creative
Built ads and messaging that resonated with families and consistently drove signups.
THE TAKEAWAY: