Paid ads for beauty & skincare.
Skincare, cosmetics, hair, fragrance, wellness. We run Meta, TikTok and Google ads for beauty brands with policy-compliant creative, hero-product testing frameworks, and retention flows that move LTV — not just first-order ROAS.
Skincare, cosmetics, hair · Meta + TikTok policy-compliant
Beauty-specific plays we run
We identify the one product that carries your CAC, then scale it before diversifying spend across the catalog.
Meta-compliant transformation ads without triggering rejection — we know the exact policy edges.
Run paid ads from creator handles for 3–5x lower CPMs and stronger social proof.
Long-form video + carousel funnels that teach the science before the pitch — huge for actives and clinicals.
Free-trial and subscribe-and-save flows optimized for LTV, not just checkout.
Wholesale + DTC brands: we track lift into Sephora, Ulta and Amazon so DTC ads get credit for retail sales.
Why beauty brands hire xpanse.
- Policy fluency
Meta and TikTok reject beauty ads constantly. We know exactly where the lines are — before/after, drug claims, teen audiences, weight-loss adjacent.
- Creator-native
We source, brief and whitelist creators in-house. No agency-of-record fees stacked on top of paid ads.
- LTV over ROAS
Beauty is a repeat purchase category. We optimize for 6-month blended MER, not 3-day view-through ROAS.
- US + Canada roster
Beauty brands from LA, NYC, Toronto and Vancouver. Same time zones, USD or CAD billing, cross-border tracking sorted.
Do you handle FDA / claims compliance?
We're not a legal team, but every ad we ship passes a claims checklist: no drug claims on cosmetics, before/afters compliant with Meta policy, ingredient claims tied to studies.
Can you help with UGC creator outreach?
Yes. We source, brief and manage creators end-to-end, or plug into your existing creator roster if you have one.
What's the minimum ad spend?
We take on brands from $20K/mo ad spend upward. Below that, we recommend focusing on one channel and one hero SKU before hiring an agency.
Scale your beauty brand, properly.
Free 48h audit for beauty and skincare brands. A senior strategist reviews your account, creative and funnel, then sends back a Loom with the three biggest levers to pull.