Paid ads for supplements & wellness.
Nootropics, greens, protein, functional food, sleep, longevity. We run Meta, Google and TikTok ads for supplement brands — compliance-safe creative, subscription funnels and long-form video that closes skeptical buyers.
Nootropics · greens · protein · functional food
Supplement-specific plays we run
Long-form editorial-style articles + VSLs that pre-sell before the buy button. Standard for supplements above $70 AOV.
Every ad points to sub-and-save. 30–50% higher LTV vs one-time-only funnels.
Every ad passes a structure/function claims review before spending a dollar. No account shutdowns from rogue copywriters.
Google Ads catches high-intent branded and category searches — critical for supplements where people research before buying.
Ingredient-explainer creators + doctor endorsements. Native to the platform, not repurposed TV ads.
Reorder flows, replenishment reminders, cross-sell — where supplement LTV actually lives.
Why supplement brands hire xpanse.
- Won't get you shut down
Supplement ads get flagged constantly. We know Meta's structure/function line, Google's health-restricted rules, TikTok's supplement policy — cold.
- Subscription-native
We build the funnel around sub-and-save, because that's where the money is. One-time buyers are a bonus.
- Long-form creative
Static image ads don't sell $70 supplements. We produce 2–5 min VSLs, advertorials and creator explainers.
- Blended MER over 3-day ROAS
Supplements have monthly reorders. We track 90-day blended MER as the real number, not last-click Meta ROAS.
Can you run ads on restricted categories?
Depends. General wellness, nootropics, protein, greens — yes. Weight-loss, sexual wellness, CBD — case by case. We audit your positioning and tell you what's runnable before signing.
Do you set up subscribe-and-save?
Yes. We wire Recharge or Skio into the funnel and build creative specifically for the sub offer, which usually 2–3x's LTV over one-time buyers.
Do you do advertorials?
Yes. Full editorial-style pre-sell pages, hosted on your domain or ours, with matching Meta and Google ad creative.
Scale your supplement brand, properly.
Free 48h audit for supplement and wellness brands. A senior strategist reviews your account, funnel and creative — no pitch, month-to-month if we work together.