Paid ads for HVAC.
AC repair, furnace replacement, heat pumps, maintenance plans. We run Google, LSA and Meta for HVAC contractors — measured on cost per booked install, not clicks.
Cost per booked install · $1K starter fee · Month to month
HVAC plays we run
Bids and budgets follow the forecast. A 34°C week is worth three normal weeks of AC demand — if the budget is there to catch it.
Separate campaigns with financing, rebate and heat-pump incentive messaging. Bigger ticket, longer window, different creative entirely.
Google Guaranteed setup, review flow and dispute management, running above your search ads on emergency queries.
Instant forms and video for tune-ups, heat pump upgrades and rebate programs, qualified with home-ownership and system-age questions.
Recurring memberships smooth out the slow months and feed your replacement pipeline. We run dedicated acquisition for them.
Lead source flows into ServiceTitan or Housecall Pro so you see cost per install by keyword, campaign and city.
Why HVAC contractors hire xpanse.
- Installs are the scoreboard
Repair leads are easy to buy. We optimize toward the replacement revenue those calls turn into.
- Seasonality is planned in advance
Budget calendars built before the season, not reactive scrambling when the heat wave already hit.
- 20+ creatives a month
Tech-in-the-truck video, rebate offers, financing angles, review proof — refreshed before fatigue tanks your CPL.
- Senior operator on the account
Not a junior running templates. The person building your campaigns is the person you talk to.
How do you handle HVAC seasonality?
Budgets shift by demand, not by a rolling 30-day ROAS. AC and repair spend scales in heat waves, furnace and install spend takes over in fall, and maintenance-plan campaigns carry the shoulder seasons.
Can you drive install leads, not just repairs?
Yes — installs are where the margin is. We run separate replacement campaigns with financing and rebate messaging, plus retargeting on anyone who got a repair quote on an aging system.
What budget does an HVAC company need?
$4–8K/month is typical for a single-market contractor running LSA, search and a Meta install program. In peak season we'll recommend spending more when the demand is genuinely there.
Do you work with heat pump and rebate programs?
Yes. Rebate and incentive messaging (federal, provincial and utility) is one of the strongest hooks in the category right now, and we build creative around whatever applies in your region.
More installs, less wasted spend.
Free 48h audit for HVAC contractors. A senior strategist reviews your Google Ads, LSA and Meta campaigns, then walks you through the three biggest levers on a Google Meet.