Paid ads for home services.
HVAC, roofing, plumbing, remodeling, pest control, landscaping, garage doors. We run Google, LSA and Meta ads for contractors — measured on cost-per-booked-appointment, not clicks.
Cost per booked appointment · Not just clicks
Home-services plays we run
High-intent emergency and repair searches, split by service and city with separate budgets per zip cluster.
Full LSA setup, review acquisition and dispute management — you show up top of Google before competitors' search ads.
Instant forms for quote requests, wired directly into your CRM with lead qualification via SMS auto-response.
CallRail or ServiceTitan tie every booked job back to the ad, keyword and city — no more guessing which channel works.
AC in summer, furnace in winter, roofing after storms. We shift budget by demand, not by ROAS on a 30-day window.
Automated review requests post-job — Google reviews are the #1 conversion driver for local services.
Why contractors hire xpanse.
- We measure booked jobs
Not leads, not clicks. Cost per booked appointment and cost per closed job — the numbers your ops team actually cares about.
- CRM-native
ServiceTitan, Housecall Pro, Jobber, HubSpot — we wire the ad account into your CRM so lead source flows all the way to invoice.
- Multi-location capable
One brand, five service areas? We build geo-targeted campaigns per zip cluster with separate call tracking numbers.
- No lead brokers, no shared leads
You own the leads. No selling the same lead to three competitors, ever.
Do you do Local Services Ads (LSA)?
Yes. We set up and manage LSA profiles, disputes, and review acquisition alongside your search campaigns — LSA usually cannibalizes some search spend, which is fine.
What if I have multiple locations?
We build campaigns per service area with geo-targeted creative and separate call tracking, so you can see which locations are actually profitable.
How much should a contractor spend on ads?
Rule of thumb: 5–8% of revenue on ad spend if you want steady growth, 10–15% if you're actively trying to double the business. We size the budget to your close rate and average job value.
Book more jobs, not more clicks.
Free 48h audit for home service contractors. A senior strategist reviews your Google Ads, LSA and Meta campaigns, then sends back a Loom with the three biggest levers to pull.