Paid ads for plumbers.
Emergency calls, drain clearing, water heaters, repipes. We run Google Search, LSA and Meta for plumbing companies — measured on cost per booked job, not clicks.
Cost per booked job · $1K starter fee · Month to month
Plumbing plays we run
"emergency plumber near me" bids up at night and on weekends, routed straight to call-only ads and your answering service.
Google Guaranteed setup, review acquisition and weekly lead disputes so you're not paying for wrong-number and out-of-area leads.
Drain clearing, water heater replacement, repipes and sewer line work each get their own budget — the ticket sizes are nothing alike.
Someone who priced a repipe and didn't book gets Meta retargeting with financing offers instead of disappearing forever.
CallRail or ServiceTitan ties every booked job back to keyword and city, and call recordings show where your CSRs lose bookings.
Meta and search campaigns aimed at recurring service memberships — the revenue that survives a slow quarter.
Why plumbers hire xpanse.
- Booked jobs, not form fills
We report cost per booked job and cost per completed ticket. Lead counts are a byproduct, not the scoreboard.
- We fix the phone leak too
Half of paid-ad waste in plumbing is missed and mishandled calls. We flag it from recordings — even though it isn't technically our job.
- Zip-cluster targeting
Your profitable radius is tighter than your service area. We spend where drive time doesn't eat the margin.
- Month to month
$1K starter fee, month-to-month management, no annual lock-in. We keep the account by performing.
Are Local Services Ads worth it for plumbers?
Almost always. LSA sits above search ads, charges per lead instead of per click, and Google Guaranteed badges convert well for emergency calls. We run LSA and search together and manage disputes on bad leads.
How do you handle after-hours emergency calls?
Call-only ads with 24/7 scheduling and higher night bids, routed to your answering service. Emergency queries at 11pm convert at multiples of daytime traffic if someone actually picks up.
What should a plumbing company budget for ads?
$2.5–5K/month covers LSA plus a focused search account in most metros. We'd rather dominate emergency queries in a tight radius than run thin coverage across a whole region.
Does Meta work for plumbing?
For emergencies, no — demand is search-driven. Meta earns its place on planned work: water heaters, repipes, softeners and maintenance plans, plus retargeting quoted-but-unbooked customers.
Fill the schedule, not the lead inbox.
Free 48h audit for plumbing companies. A senior strategist reviews your Google Ads, LSA and call handling, then walks you through the biggest levers on a Google Meet.