Paid ads for landscapers.
Design-build, hardscaping, patios, maintenance contracts and snow. We run Google and Meta for landscaping companies — measured on cost per signed project.
Cost per signed project · $1K starter fee · Month to month
Landscaping plays we run
Patio, retaining wall, outdoor kitchen and full-yard queries — the projects worth $20K+ get their own campaigns and budgets.
The single best-performing format in this trade. We shoot-direct and edit 20+ creatives a month from your job-site footage.
Project type, budget band, timeline and homeowner status on the form so your designers stop quoting $3K jobs at $30K rates.
Recurring mowing, garden care and property maintenance — the revenue that carries the off-season.
One account, two seasons. We flip campaigns and creative between landscaping and snow removal on a planned calendar.
Radius and income-tier targeting around your best past projects, because your next patio is usually three streets from your last one.
Why landscapers hire xpanse.
- Signed projects, not inquiries
We report cost per signed project and average project value, so a drop in lead count with rising revenue reads as the win it is.
- Creative is the whole game
20+ creatives a month minimum. In a visual trade, creative volume beats bid tinkering every single time.
- Seasonal planning built in
Spring rush, summer build, fall cleanup, winter snow — the budget calendar is set before the season starts.
- Month to month
$1K starter fee, no annual contract. We keep the account by booking work.
Does Meta work for landscaping?
Better than for most trades. Hardscaping and design-build are visual and impulse-adjacent — before/after reels drive genuine demand, not just harvest existing search intent.
How do you filter out low-budget leads?
Qualifying questions on the form (project type, budget band, timeline, homeowner status) plus budget-anchoring copy in the ad. Fewer leads, dramatically better close rate.
When should we start advertising for spring?
Six to eight weeks before your season opens. Design-build has a long consideration window and the best-booked companies fill spring during late winter.
What budget do we need?
$2–4K/month is enough to fill a design-build calendar in most markets. High-ticket hardscaping needs less spend than people expect — it needs better creative.
A full build calendar, not a full inbox.
Free 48h audit for landscaping and hardscaping companies. A senior strategist reviews your Google and Meta campaigns, then walks you through the biggest levers on a Google Meet.