Paid ads for roofers.
Re-roofs, repairs, storm restoration, commercial. We run Google Search, Local Services Ads and Meta for roofing contractors — measured on cost per signed contract, not form fills.
Cost per signed contract · $1K starter fee · Month to month
Roofing plays we run
"roof leak repair near me" is the highest-intent query in the trade. Separate budgets, 24/7 ad scheduling and call-only ads for after-hours.
Pre-built hail and wind campaigns sitting paused, geo-targeted to the affected zip codes and switched on the same day the storm passes.
Google Guaranteed setup, review acquisition and lead disputes — LSA sits above search ads and usually beats them on cost per lead.
Meta instant forms with qualifying questions (own vs rent, roof age, insurance claim) so your sales team stops calling tire-kickers.
Different creative, different landing pages, different close rates. We track them separately so the blended number never lies to you.
Low volume, huge ticket. Tight exact-match campaigns for TPO, EPDM and flat roof queries with dedicated call tracking.
Why roofers hire xpanse.
- We measure signed contracts
Cost per lead is vanity when half your leads are renters. We wire lead source through to signed job value in your CRM.
- Seasonality is planned, not reacted to
Budget scales up in storm and shoulder seasons, pulls back in dead weeks — instead of burning the same daily cap year-round.
- 20+ creatives a month
Drone footage, before/afters, crew shots, review screenshots. Roofing ads fatigue fast; we refresh before performance drops.
- You own everything
Your ad account, your leads, your data. No shared leads, no lead brokers, no long-term contract.
What does a roofing lead cost from paid ads?
Residential re-roof leads typically run $60–$180 on Google Search depending on market, and $25–$70 on Meta lead forms — but Meta leads close at a lower rate. We optimize on cost per signed contract, not cost per lead.
Can you run storm-response campaigns?
Yes. We keep pre-built storm campaigns paused and ready, then flip them on with hail/wind geo-targeting within hours of an event while competitors are still writing ad copy.
What ad budget does a roofing company need?
Most roofers see stable lead flow starting around $3–5K/month in a mid-size metro. Below that, Google Search alone is usually the right single channel — we'll tell you if that's the case rather than spreading you thin.
Do you work with roofers outside my city?
We work with one roofer per service area so we're never bidding your own budget against another client. If your market is taken, we'll say so up front.
More signed roofs, less wasted spend.
Free 48h audit for roofing contractors. A senior strategist reviews your Google Ads, LSA and Meta campaigns, then walks you through the three biggest levers on a Google Meet.